When it comes to market research, confidentiality
is of utmost importance due to the sensitive nature of the information
involved. On the one hand, consenting individuals share their personal opinions
and experiences; ethically, this requires the protection of their privacy and
personal data. Whereas on the other hand, the insights obtained through market
research is of great value to the organisation behind it, hence the double
requirement to handle it with confidence.
There are five different methods that businesses
typically use to conduct market research:
Personal Interviews – one-on-one sessions with unstructured questions
that provide good, qualitative data.
Observation – a blind-shadowing of consumers to witness their
behavior in action, removing the effect of influencing actions due to conscious
observation.
Focus Groups – a moderator-led group discussion with
pre-scripted questions.
Field Trials – experimenting with a new product to try it out
with real-life customers for live feedback.
Surveys – a short and simple questionnaire given to a
target group for answering online, in person, on the phone or via mail. The
larger the sample size, the more reliable quantitative information is
collected.
The key to getting good findings from market
research is choosing the most appropriate method for the desired outcome. Do
you need facts and figures, or are you more interested in behavioural insights?
Transcription is a useful tool for all of these methods as it provides a means
to maintaining accurate records of the research in digital format. It also
allows the focus to remain on obtaining a sample size of statistical
significance.
Some examples where transcription provides
incomparable value through the conversion of audio into searchable and
shareable text include:
In-depth Interviews, including those with multi-speakers
Focus Group recordings
Commentaries from observation trials
Interactive Voice Response open-ended answers
Research Document Translation
Audio & Video e-Discovery
At VocalScript, we value the importance of
respecting the privacy requirements for all the voice recordings and market
research-related data our clients entrust us with. We have a number of security
measures in place to guarantee information confidentiality.
To start with, we segment each project into micro-tasks that are then assigned according to expertise on a blind and
independent basis. This way, no one person works on the entire audio file and
the team members are not connected with each other either. Furthermore, our
expert transcriptionists are accustomed to signing an NDA agreement whenever
requested. You can also count on us to fulfil any privacy requirements you are
obliged to comply with such as with GDPR regulations.
For added security, all information exchanged
through our sophisticated workforce management platform is encrypted. Where
further requirements are needed to keep data within a specified geo-location,
we can also accommodate this using geo-fencing and other location-based
restriction filters. Our global network of trained specialists means we also
have the professional linguistic capacity for high-quality translations.
We also pride ourselves on going one step further
with our confidential transcription services by integrating the latest in AI
speech recognition technology. Through working closely with machine learning
models, we deliver accurate transcription services with a quick turnaround
time.
In addition, audio can be recorded and submitted
for transcription on our iOS and Android smartphone applications, or even be
connected through your Dropbox account. These app integrations increase the
comfort and usability of audio recording while improving the practicality and
access of our services as per your needs without compromising on
confidentiality.
Ready to join the rest of our international clientele that confide in us to deliver reliable, confidential transcription services at affordable prices? Get in touch with our sales team today for a custom quote!
Remember…If you can Speak it, We can Script it