There’s been a surge in the usage of online platforms for business.
This has also resulted in a significant growth on the creation of contents
either audio or video. One area that’s really vital is the creation of podcasts.
Podcasts are a great way to reach new audiences and bring
visibility to your brand. Diversifying your content with podcast transcription
will help you improve your website’s SEO and grow your audience.
Transcription offers your listeners the best of audio and
written content. It makes your content more accessible and improves your site’s
Google Search rankings. Let’s look into the importance of SEO and how you can
use podcast audio transcription to boost SEO.
WHY SEO IS IMPORTANT
Like other digital marketing activities, it’s not enough to
record your podcast, publish it, and hope for the best. You shouldn’t rely on
shares from your existing audience to grow your reach. SEO helps you reach an
audience outside of your immediate marketing efforts by making your content more
discoverable through search engines. The better your SEO ranking is, the more
likely a search engine is to pick up your content and rank it for certain
keywords people may search.
HOW PODCAST TRANSCRIPTS CAN HELP IMPROVE SEO
SEO is important, but your podcast audio can’t be optimized
on its own. You need to transcribe the audio file to get the benefits.
Here’s how your podcast transcripts actually help boost your
SEO:
· Keyword
Optimization
Finding the right keywords is a key aspect of optimizing your
podcast with a text transcript. Keywords show Google that your podcast episode
relates to user searches. This increases the chances of it showing up in search
results.
· Getting
Backlinks
Keywords are not the only significant factor in search
engine rankings. Being seen as an authority in your niche also helps drive
traffic to your content.
Podcast transcriptions make it easier for authoritative
sites to link to you, especially if they want to call out something specific
from the podcast without skipping through the entire recording. Backlinks allow
you to build SEO and reach new audiences.
· Creating
More Accessible Content
Audio is not an ideal medium for everyone—for example, those
who are Deaf or Hard of Hearing, or those whose first language is not English.
Transcripts make your content more accessible to more people and improve the
user experience. They also make the content more easily searchable for those
who may want to use your podcast material as a resource or backlink.
BEST PRACTICES FOR BOOSTING PODCAST SEO
Now that you know the benefits, here are some ways to
improve your podcast SEO and increase your podcast episodes’ reach.
· Record
with SEO in Mind
Consider topics and keywords your potential audience may be
interested in before recording. Plan your podcast episodes in order to optimize
for relevant keywords. Then your podcast transcripts will automatically be
optimized for SEO and improve the quality of content on your website.
· Choose
the Right Keywords
Keywords are important, but podcast hosts need to mix it up.
Use one main keyword per episode. This keyword should have low competition and
high search volume to improve your chances of ranking. You can use various SEO
tools to help you with this process.
The title of your podcast is like the subject line of an
email. If it’s not good, no one will click on it. Appealing titles will
encourage people to listen and will keep them coming back.
· Podcast
Transcription Services will Help
Transcripts are time consuming to produce manually and often
costly to order, which may deter some podcasters from pursuing this content
strategy. Rev provides quick and affordable transcripts that help bring better
SEO within reach.